日本最新網路發展趨勢
Akky Akimoto(秋元裕樹)
Asiajin.com / etc.
No photo of my face
- I am trying to keep anonymity
- If not close-up (in a mob), okay
Agenda
- Who is Akky?
- Major Players on Japanese Web
- Japanese Mobile Web
- Augumented Reality
Who is Akky?
3 jobs
- Pro blogger for Cybozu Labs (hired, part-time)
- Asiajin (English Blog on Japanese IT/Web) Co-founder
- Narabe.com (user-generated comarison charts), etc. Entrepreneur
- An independent packaged-software vendor
- No.1 groupware vendor in Japan (leading #2 IBM/Lotus and #3 Microsoft)
- Enterprise web collaboration package - scheduler, bulletin board, messaging, to do, project management, workflow, web database, etc.
Groupware Market Share
in Japan
- Cybozu (25.6%)
- IBM/Lotus (24.7%)
- Microsoft Exchange (13.1%)
stats by Nork-Research
Cybozu and Akky
- 2002-2005 engineering director of Cybozu USA in San Francisco, USA
- 2005- researcher, then pro-blogger
- kind of evangeling company/products
- Group blog on Japanese Web/IT industory news
- started end of 2007 by Shun'ichi Arai and I
- 4800 feed subscribers, 75% of which from outside of Japan
- around 10 contributors: Japanese, German, Israeli, British, Korean, etc.
- 4 of core team. 3 of them are here :-)
What makes Asiajin unique?
- writes about very "unpopular" topic "Japanese Web"
- i.e. not Manga, Anime, Weird People (there are tons of blogs/media on them)
- Half of us are Japanese and most are using Japanese websites daily
- Some articles are not release-baseds
Is Asiajin a business?
- Not yet. Probably never
- as it is super niche.
- But we love sponsors and/or consulting requests
Being entrepreneur
- As an individual
- Small challenges
- Hope to get freedom
- "Wikipedia for Comparison Chart"
- Japanese version is so so. No users on English version.
- symfony/PHP5.2/Apache/MySQL/Amazon EC2&S3
1 Month Taiwan Stay
- My first time in Taiwan
- My first foreign friend was Taiwanese in Tokyo
- I wanted to come here. I should have come earlier
- After this vacation, I will take paternity leave for my baby
Eating Out Taiwan
- I am so happy to eat here.
Japanese Web Industory
quick glance
Mighty Yahoo! Japan
Do not underestimate Yahoo by knowing Yahoo.com in North America/Europe Taiwanese people know the life with the strongest Yahoo! ;-)
- Yahoo! Japan is dominating (the world #10 - Alexa)
- Auction (eBay out), Search, Web Mail, News, Shopping, Blog, Q and A, etc.
- Google is far behind (half in search users, far smaller ads sale
Search Share 52.5% / 38.1% http://www.netratings.co.jp/hot_off/archives/NNR01152009.htm
Yahoo! Japan and Yahoo.com
- Yahoo.com owns 33% of Yahoo! Japan
- Softbank owns 41% of Yahoo! Japan
- Yahoo! Japan has its own account system
- Yahoo! Messenger and Yahoo! Japan Messenger are not interoperable
Y!J Engineering
- Originally, the same system shared (licensed)
- Localized, Branched, separately maintained
- Yahoo! Mail are totally different (In Japan, Outlook compatibility is not important)
- Chiebukuro was a model of Answers (was popular in Yahoo! Korea first)
- Interest Match Ads (contents match) is Yahoo! Japan's original
Y!J Weakness?
Softbank
- #3 Softbank ties Y!J's mobile freehand (#1 and #2 uses Google)
- Raised Auction membership fee
- Tighter budget (water server removed from their office)
- Stock is rumored to be collateralized for Softbank
http://www.zakzak.co.jp/top/200904/t2009041501_all.html
http://netindex.jp/en
Rakuten
- e-commerce ASP/portal(Ichiba) - 25,000 shops
- e-commerce(book, travel)
- portal(infoseek), blog
- credit card, brokerage, digital money
forming congromerate by aquisitions
http://ja.wikipedia.org/wiki/%E6%A5%BD%E5%A4%A9
Rakuten news and trivia
- Rakuten is leading the political argument against online medicine sales ban
- The first IT company owns pro-baseball team (Tohoku Rakuten Golden Eagles) by beating Livedoor, which ex-CEO got financial scandal
- Rakuten in 漢字(楽天) means Lotte in China(楽天), both have a baseball team in the same league / Lotte changed 羅德 in Japan
Rakuten's baseball team was approved 2004-11-02, Softbank purchased Daiei Hawks on 2005-01-28
Social Network 三国志
http://japan.internet.com/busnews/20090806/6.html
Mixi (PC #1)
- First successful social networking service in Japan since 2004
- Chased (and passed on mobile) by Gree and DeNA(mobage town)
- New OpenSocial platform like Facebook, the most popular app is Rekoo from China
Gree (PC #2, Cellphone #1)
- Loser on PC web came back on cellphone web
- IPO 1 year ago, most growing. passed Mobage Town and will pass Mixi this year
- Digital contents sales on social games and avatar
- fishing game and virtual pet game
- heavy advertising on TV
釣りスタ, Kurinoppe
Mobage Town (PC #3, Cellphone #2)
- Mobile network with casual games
- User generated novels (like 第一次的親密接触)
- Run by Japan's #2 auction service DeNA
- popular to teenagers
Services claiming "popular also in Taiwan"
I don't know how much they tell the truth ;-) Let me know.
Rakuten (reprise)
- I already heard they are not successful in Taiwan
- But they exist and operate
- Rakuten also goes to Europe and North America
Niconico Douga 台灣版
- Taiwanese uploaded video are sometimes popular among japanese
- Girls fashion avatar site (virtual Birbie)
- Japanese/English bilingual
- 35% from oversea (Eng 13%, Por 7%, Esp 6%, Chi 4%, Ger 2%)
- user submit apparel photos gives virtual points
- selling virtual items under the sponsors' brand (Lancome, Coach, Luis Vuitton)
- Social Illustration Network
- 8% oversea access from 185 countries topped by Taiwan, China, USA)
- Social Cosplay(photo sharing in anime costume) Network
- English version get 10% of visiters from oversea, half of which are from Chinese speaking countries
- 寫真館 in 台湾 is famous so it is understandable popular here
http://www.itmedia.co.jp/news/articles/0806/12/news040.html
Other interesting startups
- non-IPOed
- may not profitable (yet)
- may be few persons companies (yet)
- which Asiajin feels potential
- Scan and digitize your namecards
- Namecard is so important in Japanese business
- Multi Language proofreading social network
- You write in foreign language, native speakers will revise it
- Radio-controlled car over Internet
Japanese Cellphone Market
- Docomo, KDDI au and Softbank Mobile
- Sales share 2008: Docomo 51%, KDDI 31%, Softbank 18%
- Usage share 2009(by Kakaku.com traffic): Docomo 45%, KDDI 37%, Softbank 18%
http://itpro.nikkeibp.co.jp/article/COLUMN/20080717/311074/
http://kakaku.com/trendnews/weekly/articles/0906/25.html
"Galapagos" self-described
- Vendor share - even Nokia failed, but...
Why Japanese Cellphone have so much features?
- 3 Carriers decide what to provide
- Vendors just follow their opinions
- Competition urged people to replace their cellphone every year in few years ago
- Now regulated and people uses the same one longer, but that also paused evolution
Cellphone Contents Business
- long history (first Docomo app store started in 2001)
- open standard (Compact HTML, Java ME) but old and problematic
- apps/contents store charged on cellphone bills
- easy to collect money from careless people and parents
Japanese Cellphone Usage
- 30-120 min commuting on train, very packed - single hand, easy UI
- Only connect at stations in Tokyo metro - define application/page
- People use it for "killing time"
Another Cellphone Usage
- Young people without PC
- everything done on mobile (never touch QWERTY)
- unlimited plan for e-mail (no SMS. why we need SMS?)
iPhone? Successful or not?
- No.1 smartphone!
- But what is "smart" phone? (answer: non-Japanese phone)
- iPhone is one of the cheapest now. still slow but now has few percents.
What are misunderstood from oversea?
- "QWERTY" is the most comfortable input for every human being
- People want their PC experience on mobile
- Two handed multi touch is always easier than single handed
So Japanese-only cellphone last?
- No. World defacto will win at the end
- It happend at MS-DOS, MS-Windows, Word/Excel, Google
- Someday domestic market won't support their original phones (but not this year)
Augumented Reality
specially requested topic by Christine Yang
Sekai Camera
- Appeared at TechCrunch 50 and talked a lot
- Recently reaised $4 million
終了
多謝
- Chili Consulting, especially Christine and Liang
- My two buddies from Japan
- Everyone coming today
